Marketing, Advertising, Public Relations and General English

Programme of Studies
30 lessons (20+10 lessons per week).

General English
20 lessons per week

 Oral Communication
 Role-play and Discussion
 Pronunciation
 Stress and Intonation
 Listening and Reading Comprehension
 Written English for various purposes
 Optional Language Laboratory sessions

Course duration
2 - 12 weeks.

Examinations

 The British Council of IELTS Examination
(International English Language Testing System)
 TOEIC
 LCCIEB - SEFIC (Business English)

Plus the following module
10 lessons per week

Marketing, Advertising and Public Relations

 The Marketing Planning Cycle
 Marketing Environment and Segmentation
 Buying Behaviour
 Research and Questionnaire Design
 Product Management
 Marketing Services
 Distribution
 Advertising and Sales Promotions
 Public Relations and the Marketing Mix
 How to give a Marketing Presentation
 E-Commerce and the Marketing of dot.com Industries

Optional lessons are available to all students, subject to demand.

 6 lessons language laboratory
 Computers (Internet and e-mail facility)