Marketing, Advertising / Public Relations and English Studies (Higher Certificate)

Large companies are looking to the skills of Marketing to develop their business. Marketing requires high standards of communication. Many business organisations, whether small, medium-sized or multi-national corporations, look for the skills of Marketing, Advertising and Public Relations to develop their business and to maintain their position in the world market. MLS provides an introductory Course in Marketing, Advertising/Public Relations combined with English Language and Communication Skills.

The MLS Certificate, Higher Certificate and Diploma are excellent qualifications for those who are wishing to make a career in Marketing, Advertising, Public Relations and Communications, but who have little experience of the subject or lack relevant qualifications. It is also an excellent examination route for students who do not have the entry qualifications to join University courses.

Students are able to enter the external examinations of the London Chamber of Commerce and Industry. The LCCIEB Certificate and Diploma are recognised qualifications, accepted by all leading bodies and Universities and allow the holders to use the letters LCCIEB in their titles. MLS has achieved excellent results with overseas students taking these courses, some of whom have progressed to taking Masters Degrees at a range of British Universities.

Entry Requirements

completed secondary education in their own country.

Entry Test

On arrival all students complete an English language entry test, followed by an MLS business assessment and are placed in classes accordingly.

Class Size

Maximum 12 students per class.

Minimum Age

18 years.

Examinations

LCCIEB Examinations are held twice a year in April and November. Students are advised that a minimum of two terms is required, unless they have considerable experience in relevant occupations.

Optional Examinations

 Cambridge First Certificate in English (FCE)
 Cambridge Certificate in Advanced English (CAE)
 Spoken English for Industry & Commerce (SEFIC)
 British Council International English Language Testing System (IELTS)
 Test of English as a Foreign Language (TOEFL) l
 Cambridge Business English Certificate (BEC)
 Computer Literacy and Information Technology (CLAIT / CLAIT PLUS)
 TOEIC
 ICM

Programme of Studies -

30 lessons each week

- 20 Lessons Marketing, Advertising and Public Relations
- 10 Lessons General English

Free additional services are available to all students, subject to availability:

 Language Laboratory
 Internet and E-mail facility
 Self Access/IT Learning Centre
 Library

Marketing

To develop an in-depth understanding of the role of marketing on both a national and global scale

 Utilising the Marketing Planning Cycle
 Environmental Analysis
 Marketing Research and Survey Design
 Consumer Buying Behaviour
 Market Segmentation
 E-Commerce and the Marketing of Dot.Com. Industries
 The structure of the Marketing Department
 Giving an effective Marketing Presentation
 Distribution
 Business to Business Marketing

Advertising

 Types of Advertising
Above-the-line Media Selection
 Below-the-line Media Selection
 Copywriting
 Design and Planning
 The Advertising Agency and Role of the Advertising Department
 Sales Promotions
 Sponsorship and Exhibitions
 Corporate Advertising

Public Relations

 The Six-Part Planning Model
 Implementation of a Campaign
 The Role of a Consultancy
 Organising a Public Relations Department
 Lobbying Tactics
 Preparation of a Press Release
 Public Relations in Developing Countries
 The Role of Sponsorship
 Public Relations Media Selection
 Corporate Identity