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International Busines Plus Study Skills and British Council IELTS Practice Programme of Studies
20 lessons per week
Management
 Organisational structure
Behaviour
Motivation
Leadership
Planning
Budgeting
Financial Control
Marketing
Principles of Advertising and Public Relations
The Marketing Planning Cycle
Segmentation
Consumer Behaviour
Research and Survey Design
Product Analysis
Business-to-Business Marketing
International Trade
Trading patterns
Criteria for Trading
Import and Export Procedures
Custom and Payment Documentation
Airfreight and Sea Freight
Business Communications
Report
Letter
Memo
Fax
E-mail writing
Summarising
Note-Taking
Telephoning
Taking
Giving Messages
Presentations
Negotiations
Meetings
Preparing a Curriculum Vitae / Resume
Interviewing
Promotional Literature and Advertising Copy
Press Release Writing
Course duration
2 - 12 weeks.
Plus the following module
10 lessons per week
Study Skills and British Council IELTS Practice
Speaking
The aim of these lessons is to increase confidence and fluency through: -
Guided Discussion Work
Role-Play
Simulation
Case Studies
Reading
Over viewing a text by skimming and scanning
Interpreting visual information (diagrams, tables, graphs and charts) and evaluating the information
Writing
Describing Statistics
Preparing Reports
Writing up an Argument or Opinion
Describing How Something Works
Describing a Process
Letter Writing
Essay Writing
Listening
Using a wide variety of authentic material to improve listening for specific information
Form filling and information seeking are part of the listening practice
Students are trained to gather information from just one listening from a cassette recording and intensive listening is introduced where necessary.
Optional lessons are available to all students, subject to demand.
6 lessons language laboratory
Computers (Internet and e-mail facility)
Examinations
The British Council IELTS Examination
(International English Language Testing System)
TOEIC
LCCIEB - SEFIC (Business English) |
