Marketing, Advertising / Public Relations and English Studies (Diploma / University Foundation Diploma) Large companies are looking to the skills of Marketing to develop their business. Marketing requires high standards of communication. Many business organisations, whether small, medium-sized or multi-national corporations, look for the skills of Marketing, Advertising and Public Relations to develop their business and to maintain their position in the world market. MLS provides an introductory Course in Marketing, Advertising/Public Relations combined with English Language and Communication Skills.
The MLS Certificate, Higher Certificate and Diploma are excellent qualifications for those who are wishing to make a career in Marketing, Advertising, Public Relations and Communications, but who have little experience of the subject or lack relevant qualifications. It is also an excellent examination route for students who do not have the entry qualifications to join University courses.
Students are able to enter the external examinations of the London Chamber of Commerce and Industry. The LCCIEB Certificate and Diploma are recognised qualifications, accepted by all leading bodies and Universities and allow the holders to use the letters LCCIEB in their titles. MLS has achieved excellent results with overseas students taking these courses, some of whom have progressed to taking Masters Degrees at a range of British Universities.
Entry Requirements
completed secondary education in their own country.
Entry Test
On arrival all students complete an English language entry test, followed by an MLS business assessment and are placed in classes accordingly.
Class Size
Maximum 12 students per class.
Minimum Age
18 years.
Examinations
LCCIEB Examinations are held twice a year in April and November. Students are advised that a minimum of two terms is required, unless they have considerable experience in relevant occupations.
Optional Examinations
Cambridge First Certificate in English (FCE)
Cambridge Certificate in Advanced English (CAE)
Spoken English for Industry & Commerce (SEFIC)
British Council International English Language Testing System (IELTS)
Test of English as a Foreign Language (TOEFL) l
Cambridge Business English Certificate (BEC)
Computer Literacy and Information Technology (CLAIT / CLAIT PLUS)
TOEIC
ICM
Programme of Studies -
30 lessons each week
- 20 Lessons Marketing, Advertising and Public Relations
- 10 Lessons General English
Free additional services are available to all students, subject to availability:
Language Laboratory
Internet and E-mail facility
Self Access/IT Learning Centre
Library
Marketing
To develop an in-depth understanding of the role of marketing on both a national and global scale Utilising the Marketing Planning Cycle
Environmental Analysis
Marketing Research and Survey Design
Consumer Buying Behaviour
Market Segmentation
E-Commerce and the Marketing of Dot.Com. Industries
The structure of the Marketing Department
Giving an effective Marketing Presentation
Distribution
Business to Business Marketing
Advertising
Types of Advertising
Above-the-line Media Selection
Below-the-line Media Selection
Copywriting
Design and Planning
The Advertising Agency and Role of the Advertising Department
Sales Promotions
Sponsorship and Exhibitions
Corporate Advertising
Public Relations
The Six-Part Planning Model
Implementation of a Campaign
The Role of a Consultancy
Organising a Public Relations Department
Lobbying Tactics
Preparation of a Press Release
Public Relations in Developing Countries
The Role of Sponsorship
Public Relations Media Selection
Corporate Identity |