International Busines Plus Marketing, Advertising, Public Relations

Programme of Studies
20 lessons per week

Management

 Organisational structure
 Behaviour
 Motivation
 Leadership
 Planning
 Budgeting
 Financial Control

International Trade

 Trading patterns
 Criteria for Trading
 Import and Export Procedures
 Custom and Payment Documentation
 Airfreight and Sea Freight

Business Communications

 Report
 Letter
 Memo
 Fax
 E-mail writing
 Summarising
 Note-Taking
 Telephoning
 Taking
 Giving Messages
 Presentations
 Negotiations
 Meetings
 Preparing a Curriculum Vitae / Resume
 Interviewing
 Promotional Literature and Advertising Copy
 Press Release Writing

Marketing

 Principles of Advertising and Public Relations
 The Marketing Planning Cycle
 Segmentation
 Consumer Behaviour
 Research and Survey Design
 Product Analysis
 Business-to-Business Marketing

Plus the following module
10 lessons per week

Marketing, Advertising and Public Relations

 The Marketing Planning Cycle
 Marketing Environment and Segmentation
 Buying Behaviour
 Research and Questionnaire Design
 Product Management
 Marketing Services
 Distribution
 Advertising and Sales Promotions
 Public Relations and the Marketing Mix
 How to Give a Marketing Presentation
 E-Commerce and the Marketing of dot.com Industries

Course duration
2 - 12 weeks.

Optional lessons are available to all students, subject to demand.

 6 lessons language laboratory
 Computers (Internet and e-mail facility)

Examinations

 The British Council IELTS Examination
 (International English Language Testing System)
 TOEIC
 LCCIEB - SEFIC (Business English)