International Busines Plus Computing Studies

Programme of Studies
20 lessons per week

Management

 Organisational structure
 Behaviour
 Motivation
 Leadership
 Planning
 Budgeting
 Financial Control

International Trade

 Trading patterns
 Criteria for Trading
 Import and Export Procedures
 Custom and Payment Documentation
 Airfreight and Sea Freight

Business Communications

 Report
 Letter
 Memo
 Fax
 E-mail writing
 Summarising
 Note-Taking
 Telephoning
 Taking
 Giving Messages
 Presentations
 Negotiations
 Meetings
 Preparing a Curriculum Vitae / Resume
 Interviewing
 Promotional Literature and Advertising Copy
 Press Release Writing

Marketing

 Principles of Advertising and Public Relations
 The Marketing Planning Cycle
 Segmentation
 Consumer Behaviour
 Research and Survey Design
 Product Analysis
 Business-to-Business Marketing

Plus the following module
10 lessons per week

Computer Studies

 Introduction to Computer Studies
 Operating the Systems
 Word Processing
 Spreadsheets
 Windows
 Database Management
 Accounting Packages
 Desktop Publishing
 Internet
 Website Design

Course duration
2 - 12 weeks.

Optional lessons are available to all students, subject to demand.

 6 lessons language laboratory
 Computers (Internet and e-mail facility)

Examinations

 The British Council IELTS Examination
 (International English Language Testing System)
 TOEIC
 LCCIEB - SEFIC (Business English)